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Persuasive Media Relations: The
     Key to Reaching All Your Publics
              PRSA International Conference
                       #PRSA09
                       @gojohnab
Johna Burke, Senior Vice President
BurrellesLuce
PR TIP
MEDIA LANDSCAPE
WHERE ARE YOUR AUDIENCES AND
 HOW ARE YOU ENGAGING THEM?
Persuasive Media Relations: The Key to Reaching All Your Publics
SOCIAL MEDIA IMPACT

•   Printed publications
•   Web content vs. premium web content
•   By-liners to bloggers
•   Convergence
•   Email communication
•   “Google” by subject research
NICHE MEDIA
BLOGS DELIVER VALUE
WHO SHOULD YOU FOLLOW FOR
        JOURNALIST INQUIRIES?
•   @helpareporter
•   @journalistics
•   @themediaisdying
•   #journchat
•   #mediarelations
•   #PR
•   #Pradvice
•   Your competitors
•   Reporters and bloggers
SEARCH AND MEDIA RELATIONS

•   Integration
•   Socialized Media
•   1-3
•   Spokesperson Training
USING TWITTER FOR
 MEDIA RELATIONS
MORE RESOURCES
       Learn more at
burrellesluce.com/resources



   Effective Social      Social Media
   Network and Micro-    Provides
   Blog Management       Opportunity
CONTACT INFORMATION:

    Johna Burke
    Senior Vice President
    BurrellesLuce
    jburke@burrellesluce.com
    800-631-1160 x:2889
    Twitter: gojohnab
    BLOG: www.burrellesluce.com/freshideas
Q&A TIME

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Persuasive Media Relations: The Key to Reaching All Your Publics

  • 1. Persuasive Media Relations: The Key to Reaching All Your Publics PRSA International Conference #PRSA09 @gojohnab Johna Burke, Senior Vice President BurrellesLuce
  • 4. WHERE ARE YOUR AUDIENCES AND HOW ARE YOU ENGAGING THEM?
  • 6. SOCIAL MEDIA IMPACT • Printed publications • Web content vs. premium web content • By-liners to bloggers • Convergence • Email communication • “Google” by subject research
  • 9. WHO SHOULD YOU FOLLOW FOR JOURNALIST INQUIRIES? • @helpareporter • @journalistics • @themediaisdying • #journchat • #mediarelations • #PR • #Pradvice • Your competitors • Reporters and bloggers
  • 10. SEARCH AND MEDIA RELATIONS • Integration • Socialized Media • 1-3 • Spokesperson Training
  • 11. USING TWITTER FOR MEDIA RELATIONS
  • 12. MORE RESOURCES Learn more at burrellesluce.com/resources Effective Social Social Media Network and Micro- Provides Blog Management Opportunity
  • 13. CONTACT INFORMATION: Johna Burke Senior Vice President BurrellesLuce jburke@burrellesluce.com 800-631-1160 x:2889 Twitter: gojohnab BLOG: www.burrellesluce.com/freshideas