Persuasive Media Relations: The Key to Reaching All Your Publics
1. Persuasive Media Relations: The
Key to Reaching All Your Publics
PRSA International Conference
#PRSA09
@gojohnab
Johna Burke, Senior Vice President
BurrellesLuce
6. SOCIAL MEDIA IMPACT
• Printed publications
• Web content vs. premium web content
• By-liners to bloggers
• Convergence
• Email communication
• “Google” by subject research
9. WHO SHOULD YOU FOLLOW FOR
JOURNALIST INQUIRIES?
• @helpareporter
• @journalistics
• @themediaisdying
• #journchat
• #mediarelations
• #PR
• #Pradvice
• Your competitors
• Reporters and bloggers
10. SEARCH AND MEDIA RELATIONS
• Integration
• Socialized Media
• 1-3
• Spokesperson Training