Teddy Towncrier's Web Oasis.

My preference is not dump visitors into the candy store and expect them to meander at will throughout Towncrier’s resources but rather to present a single exciting concept in a compelling manner and have them request more information.   Personalized automation then can be employed to start building a relationship.  Example Here

There is perhaps a well considered strategy for wanting to know who is poking around and request a bit of information.

It requires a significant investment to get a visitor to our page. ….. Do we want them to ‘steal’ all our goodies and evaporate;   Never to be seen again?

Realtors and Insurance Brokers frequently have stacks of very valuable information available and cheerfully give it away and hope that visitor will someday, return.  (Not a very good bet).

On the other hand; A local Realtor who is stuffing over a million dollars into his pocket annually, freely gives away his information but only after the visitor has identified themselves. … and of course his staff (Or personalized automation). make contact and commence a relationship. …. (He’s also paid handsome fees for lecturing on this strategy).

Another major Canadian financial house buys an hour of radio time, 52 weeks per year and uses his call-in show for only one objective … to get folks to fill in a couple of blanks on his page.

I too have an aversion to jumping through hoops but if the landing page clearly tells me that I’ll be well rewarded for filling in a couple of blanks …. I’ll do it.

So maybe when we encounter a form; Perhaps the advertizer is using a form as a filter to gather only serious prospects. …. Could this be his “Why”?

Your thoughts are welcomed in the comments box below. (URLs Permitted).

Bestest.

Teddy Towncrier CPP Towncrier-Media.com Supercharging Your Visions.