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Techniques to ,[object Object],Monitor & Measure,[object Object],Social Media For Managing Brand Reputation,[object Object],PRSA St. Louis,[object Object],Tech Day,[object Object],Nov. 5, 2010,[object Object]
Michael Pranikoff,[object Object],Global Director, Emerging Media,[object Object],michael.pranikoff@prnewswire.com,[object Object],http://www.delicious.com/michaelpranikoff,[object Object],Twitter / @mpranikoff,[object Object],Follow The Conversation on Twitter  #prsatechday,[object Object]
a corporate identity is the "persona" of a corporation…. ,[object Object],http://en.wikipedia.org/wiki/Corporate_identity,[object Object],Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.,[object Object],- Wally Olins,[object Object],Follow The Conversation on Twitter  #prsatechday,[object Object]
Follow The Conversation on Twitter  #prsatechday,[object Object]
Techniques to Monitor & Measure Social Media For Managing Brand Reputation – PRSA St. Louis Tech Day Nov. 5, 2010
Photo credit: http://www.flickr.com/photos/margolove/1810357551/,[object Object]
Is your Corporate Reputation Already Established?,[object Object],Is your Corporate Identity Changing?,[object Object],Do you have a Corporate Identity or Brand Identity?,[object Object]
Organizations Behind the Scenes,[object Object],Follow The Conversation on Twitter  #prsatechday,[object Object]
What Customers/ Clients/ Citizens See…,[object Object],Follow The Conversation on Twitter  #prsatechday,[object Object]
Listen,[object Object],Created by: Michael Pranikoff, PR Newswire Director of Emerging Media,[object Object]
Follow The Conversation on Twitter  #prsatechday,[object Object]
Follow The Conversation on Twitter  #prsatechday,[object Object]
Start by setting some…. ,[object Object],Audit first what’s working and what meets objectives.,[object Object]
How Will You Measure Your Success?,[object Object],Photo Credit: http://www.flickr.com/photos/ppdigital/2327029777/,[object Object]
WhiteHouse.gov,[object Object],New Era of Engagement – Nielsen,[object Object],http://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engagement/,[object Object],Follow The Conversation on Twitter  #prsatechday,[object Object]
Examining Field of Play,[object Object]
Identifying the ,[object Object],Audience,[object Object],Where are they gathering? ,[object Object],What are they talking about? ,[object Object]
Case,[object Object],Study,[object Object]
http://www.anengineeringmind.com/,[object Object]
Techniques to Monitor & Measure Social Media For Managing Brand Reputation – PRSA St. Louis Tech Day Nov. 5, 2010
Techniques to Monitor & Measure Social Media For Managing Brand Reputation – PRSA St. Louis Tech Day Nov. 5, 2010
Examine ,[object Object],   Activity,[object Object],the,[object Object]
Research,[object Object],Photo credit: http://www.flickr.com/photos/bjarkih/2315704064/,[object Object]
Source:  http://budurl.com/9jd9,[object Object],Follow The Conversation on Twitter  #prsatechday,[object Object]
Audit first what’s working, what meets objectives, and Align ACTIONS with GOALS,[object Object]
Use Social Media to make your content directional,[object Object]
Consistent,[object Object],Communications,[object Object],Matters,[object Object],Follow The Conversation on Twitter  #prsastl,[object Object]
How Do you Manage / Control your Corporate Reputation,[object Object], in a Crisis Situation?,[object Object]
Photo credit: http://www.flickr.com/photos/unaerica/3271668934/,[object Object]
Case,[object Object],Study,[object Object]
Techniques to Monitor & Measure Social Media For Managing Brand Reputation – PRSA St. Louis Tech Day Nov. 5, 2010
PR Newswire Social Media Metrics,[object Object]
Metrics & Measurement / Analysis,[object Object],PR Newswire Social Media Metrics,[object Object],Created by: Michael Pranikoff, PR Newswire GlobalDirector of Emerging Media,[object Object]
Techniques to Monitor & Measure Social Media For Managing Brand Reputation – PRSA St. Louis Tech Day Nov. 5, 2010
Techniques to Monitor & Measure Social Media For Managing Brand Reputation – PRSA St. Louis Tech Day Nov. 5, 2010
Techniques to Monitor & Measure Social Media For Managing Brand Reputation – PRSA St. Louis Tech Day Nov. 5, 2010
Techniques to Monitor & Measure Social Media For Managing Brand Reputation – PRSA St. Louis Tech Day Nov. 5, 2010
Techniques to Monitor & Measure Social Media For Managing Brand Reputation – PRSA St. Louis Tech Day Nov. 5, 2010
Think both ,[object Object],Internal,[object Object],and ,[object Object],External Communications,[object Object],Resource:,[object Object],Social Media Governance,[object Object],http://budurl.com/bhqq,[object Object],Establish Your Guidelines,[object Object]
Education = Success,[object Object]
Michael Pranikoff,[object Object],Global Director, Emerging Media,[object Object],michael.pranikoff@prnewswire.com,[object Object],http://www.delicious.com/michaelpranikoff,[object Object],Twitter / @mpranikoff,[object Object]

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Techniques to Monitor & Measure Social Media For Managing Brand Reputation – PRSA St. Louis Tech Day Nov. 5, 2010

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Editor's Notes

  1. Sales is number one and the closer you tie campaign to sales results the more support you will get. Leads (more people fall into this category) and it is not the real KPI, on how many you have. Brands have got focused on fans and in fact they are very easy to buy. Cost about a $1.00 per fan. Engagement (are people reacting to content)Benchmarket it against others results Ultimately you need a CRM strategy.
  2. Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.