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The virtual
network: creating your
     brand online


                              Matt Scherer
                                  CEO
                         Scherer Communications
Do you remember
those chamber of
commerce mixers........
Where you met seven insurance sales reps for every
legitimate lead?
The old way of networking

  Going to chamber of commerce events
  Giving your business card to anyone who listened
  to you
  Spending a lot of time meeting people who had
  little in common with you
The new way of creating a network

  Twitter
  LinkedIn
  Facebook
  Blogs
  Online forums like Door64.com
Twitter: the technical haiku of
connecting to others
  Allows you to meet people all over the country
  Twibes allow you to meet people with similar interests
  Twtjobs
Facebook

 The personal side of you
 Don't get too personal
 Great sharing function with Twitter
 More and more B to C relationships developing
LinkedIn: your corporate resume

 Not an electronic resume
 chance to show people everything from your elevator pitch
 to what makes you unique
 Allows you to build your own tribe
 DINFOS Trained Killers: almost 500 people
 Great LinkedIn profiles
     Andy Meadows -- http://www.linkedin.com/in/liveoak
     Brian Massey -- http://www.linkedin.com/in/bmassey
     Jay Fraser -- http://www.linkedin.com/in/jayfraser
Blogs: Your online diary

  Hardest thing to do
  Needs 20 to 30 minutes a day
  Don't get consumed with being perfect
Door64: When will San Antonio get
something like this?
 Austin Door64: 5000 and growing
 Job postings
 Blog portal
 Most important is the online calendar
    link: http://door64.com/event
Pay It Forward #payitfor
Helping others #payitfor

  Forwarding a resume to someone in your LinkedIn group
  Using Twitter to help someone find a job or a connection
  Doing everything you can to help others when possible
Chuck Hester: One of my #payitfor inspirations
And Brian Massey
San Antonio is a natural for #payitfor

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Payitfor

  • 1. The virtual network: creating your brand online Matt Scherer CEO Scherer Communications
  • 2. Do you remember those chamber of commerce mixers........
  • 3. Where you met seven insurance sales reps for every legitimate lead?
  • 4. The old way of networking Going to chamber of commerce events Giving your business card to anyone who listened to you Spending a lot of time meeting people who had little in common with you
  • 5. The new way of creating a network Twitter LinkedIn Facebook Blogs Online forums like Door64.com
  • 6. Twitter: the technical haiku of connecting to others Allows you to meet people all over the country Twibes allow you to meet people with similar interests Twtjobs
  • 7. Facebook The personal side of you Don't get too personal Great sharing function with Twitter More and more B to C relationships developing
  • 8. LinkedIn: your corporate resume Not an electronic resume chance to show people everything from your elevator pitch to what makes you unique Allows you to build your own tribe DINFOS Trained Killers: almost 500 people Great LinkedIn profiles Andy Meadows -- http://www.linkedin.com/in/liveoak Brian Massey -- http://www.linkedin.com/in/bmassey Jay Fraser -- http://www.linkedin.com/in/jayfraser
  • 9. Blogs: Your online diary Hardest thing to do Needs 20 to 30 minutes a day Don't get consumed with being perfect
  • 10. Door64: When will San Antonio get something like this? Austin Door64: 5000 and growing Job postings Blog portal Most important is the online calendar link: http://door64.com/event
  • 11. Pay It Forward #payitfor
  • 12. Helping others #payitfor Forwarding a resume to someone in your LinkedIn group Using Twitter to help someone find a job or a connection Doing everything you can to help others when possible
  • 13. Chuck Hester: One of my #payitfor inspirations
  • 15. San Antonio is a natural for #payitfor