Let’s say you’re assigned to come up with an incredibly great Super Bowl commercial for your company. The higher ups give you a comfy room and a half dozen really smart people to get it done. You gather them together, get an unlimited supply of veggie chips and bottled water, and let them brainstorm away. Pretty soon they’re talking fake koala bears and stock-trading babies (you can probably tell I was watching CBS’s “Super Bowl’s Greatest Commercials” last night), and you’re starting to daydream about the big bonus you’re bound to get when your spot becomes the talked about Super Bowl ad.