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The Experience Economy - Experience Realms

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Michael Johnston

This is from the book the Experience Economy. I was playing with my new macbook pro and thought i could do a nice visual to post. Considering we all talk about the brand experience at the moment. Its an interesting way to model how your create and continue to build your brand experiences

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Experience Absorption The Experience There are two main dimensions  that are important in an  experience:    1. Horizontal axis details the level of  Entertainment Educational guest participation.  At one end passive participation with is not  involvement or influence from the customers.  Passive Active  The other end involves active participation  whereby people are actively involved in the  Participation Participation  experience  Esthetic  Escapist  
The Experience Economy - Experience Realms

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The Experience Economy - Experience Realms

  • 1. Experience Absorption The Experience There are two main dimensions  that are important in an  experience:    1. Horizontal axis details the level of  Entertainment Educational guest participation.  At one end passive participation with is not  involvement or influence from the customers.  Passive Active  The other end involves active participation  whereby people are actively involved in the  Participation Participation  experience  Esthetic  Escapist