Bangalore is not called the IT hub for nothing. However, one can’t help but batter eyelids when even the Gen-Z of the city are the net moguls of the country.
Bangalore is not called the IT hub for nothing. However, one can’t help but batter eyelids when even the Gen-Z of the city are the net moguls of the country.
A confirmation of this was provided by India’s largest IT company Tata Consultancy Services (TCS), which conducted a pan-India survey covering 14,000 high school students and concluded namma Bengaluru was definitely the blogging capital of India. It is also numero uno where social networking is concerned with 47% of Orkut-users among students hailing from the city.
TCS has categorised students into four categories: globetrotters, gadgetphiles, nation builders and social networkers. A globetrotter would prefer acquiring skills abroad but may bring them back to the homeland. A gadgetphile will aspire for the latest iPods while the nation builder will have a rosy tinted view of Indian MNCs and their future performances.
A social networker would reach out to friends and acquaintances irrespective of social and religious prejudices thereby laying seeds of true democracy.
Of the total sample, 66% of Bangalore kids blog compared to a mere 39% in the whole of India. And, not surprisingly iPod has the maximum 91% penetration in the city. For Generations X and Y that have religiously read their morning papers like gospel, their heirs have shown all signs of deviating from the norm.
The city has only 15% of the students using newspapers as a medium of garnering awareness. But interaction for city’s Gen Next via networking site Orkut, at 47%, is highest among others.
The Web 2.0 survey confirms the study can be utilised to understand Gen Next and realise their aspirations.
“The TCS Generation Web 2.0 survey confirms that today’s students are shifting their academic and social life online and embracing the digital world as true digital natives. This societal trend has important implications for parents, educators, policy makers, as future employers as well as companies and brands that want to sell to tomorrow’s generation,” said TCS CEO & MD S Ramadorai.
Over 80% students in Bangalore have access to mobile phones and computer/internet access even in classrooms have helped in shaping their decisions for future studies. The survey shows 33% of the city students get monthly pocket money between Rs500-1,000.
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