4. “ An experience occurs when [an organization] intentionally uses services as the stage, and goods as the props, to engage individual customers in a way that creates a memorable event” — Pine & Gilmore
11. What is the Bootstrap? Right Action Right Time rebootstrap ideation prod/serv/exp community (demo) Use everything youPlusU (awaken) Yes! inner journey customer valley of death Constraint creates innovation ($ell) growth organization (build) Scale the model founder MRE (discover) Know thyself