| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | ||
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1 | 2012 | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | ||||
2 | CONTENT THEME(s): | ||||||||||||||||
3 | FREQ | CONTENT VEHICLE | CONTENT ELEMENT | ||||||||||||||
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5 | perennial | Advertising | Campaign/Promo | 2012 Spring TV buy: What You Do, Coast (multi shot), Golf, Cycling, Crater Lake and Portland; OR Bucket List - thru June 17 | 2012 FALL CAMPAIGN | ||||||||||||
6 | Big Happenings | 2012 SPRING CAMPAIGN | 4/29 UnWine'd | Oregon Wine Month(OWB); Memorial Day in Wine County | Eugene Olympic Trials | ROR Book post/giveaways | 2012 FALL CAMPAIGN | Wine country Thanksgiving | |||||||||
7 | |||||||||||||||||
8 | special event | FEAST | First round of marketing hits | Alaska FB contest (7/24-8/26) | Major PR Push | ||||||||||||
9 | International Food Bloggers Conference Live Blogging event | ||||||||||||||||
10 | Define initial chef participation, full website launch | Early Ticket Sales + NYC media event | PDX/Seattle Ticket Sales + media event | Feast Packages on Alaska | Second round of marketing hits | Event! | |||||||||||
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12 | perennial | Public Relations | Promos/Events | Food Assault | Host Media? | ||||||||||||
13 | Campaign Pitches | Bounty/Feast Long Leads | Bounty/Feast Outreach* | Foo Blogger Outreach | Foo Blogger Contest? | ||||||||||||
14 | Calendar inclusions for Feast* | ||||||||||||||||
15 | Custom Pitches | Lodging News | Tasting Rooms for Dudes | Neighborhood Watch | Adventure for the Whole Family | Oregon Cycling Personalities | Five Faves | Young, creative artisans | High-end winter wine, beer or craft spirits events | Coziest winter getaways | |||||||
16 | What's New/Oregon Oddities Media Newsletter | Feast Pitch? | Feast Pitch/Ticket sales | ||||||||||||||
17 | |||||||||||||||||
18 | monthly | e-Newsletter, General | Lead Story | Mt. Hood/Hood River skiing | Portland's Alberta District | Sisters + Redmond roadtrip | Roadtrip: Gearhart | Roadtrip: Bend-Baker City-Pendleton | Roadtrip: Ashland-Roseburg-Eugene (New Wine Pioneers) | Roadtrip: Eugene-Yachats-Newport (Eat your way up the coast) | Facebook Feast sweeps | Oregon Beer Loop | Literary art festivals | Wine Country 101 | Snow much fun (Sleigh rides, dogsledding, sledding hills) | ||
19 | Story 2 | Winter kayaking in Tillamook county | Celtic pride festivals - Yachats, etc. | Glass blowing in Parkdale | Hood River Blossomfest, April 15-29 | Hell’s Canyon National Recreation Area | Outdoor music festivals or special anniversaries (Britt, Timberline) | Season of Berries - where and when to pick 'em | Oregon farm stays; focus: SO, WV, EO, CO | Oregon's Film Festivals | Scenic fall fun runs | Planes, Trains & Automobiles | Cozy getaways | ||||
20 | Story 3 | EO Beer hunt | Spring flower festivals in WV | Adventurecation, FB Contest, Oregon Bucketlist | Rafting, kayaking and canoeing in the High Desert | Outdoor family fun - clamming, crabbing classes, Let's go Camping, nocturnal paddling | Dog Tripping- summer hikes with your best friend | Fall bounty - where, when and what to buy,pick or harvest. | Road trip: Corvallis | Road trip: Roseburg | Road trip: downtown PDX shopping | ||||||
21 | Story 4 | Events round up | Events round up | Events round up | UnWine'd lead | Eugene spotlight (pre-viewing Olympics and things to do) | Roadtrip: Bend-Frenchglen-Summer Lake (Oregon Outback) | Oregon chef cookbooks | |||||||||
22 | Recipe/Local's Picks | Beef | Hood/Gorge | WV | PDX (Greg Gourdet, Departure) | Southern (New Sammy’s Cowboy Bistro in Talent) | Central (Ranch House at Brasada Ranch) | Coast, Beck | Local's Picks: Gerry Frank | Local's Picks: Lynne Curry | |||||||
23 | bimonthly | Food+Drink E-newsletter | Lead Story | Sandy River Steelhead (Greater Portland) | Seafood Festivals on the coast, other seafood/wine events | Sandy River Steelhead (Greater Portland) | Junger Culinary Institute in Bend, other culinary events/classes throughout the state (Lincoln City, Sur la Table, McKenzie Orchards, etc.) | Sandy River Steelhead (Greater Portland) | Q&A with Jessica or Charley Wheelock, owners of Woodblock Chocolates | Sandy River Steelhead (Greater Portland) | Eugene - McKenzie -Sisters (Foothills, Forests, Foraging) | Sandy River Steelhead (Greater Portland) | Fall beer | Sandy River Steelhead (Greater Portland) | Cooking up Oregon (interview w/ Ashley Gartland) | ||
24 | Story 2 | Sandy River Steelhead (Greater Portland) | Oregon cheese festival | Sandy River Steelhead (Greater Portland) | Q&A with Fino en Fondo owners Eric Ferguson and Carmen Peirano about their salumeria and future of charcuterie | Sandy River Steelhead (Greater Portland) | Roundup of seasonal summer ales | Sandy River Steelhead (Greater Portland) | SWEEPS + Gluten free libations | Sandy River Steelhead (Greater Portland) | Truffle Temptress | Sandy River Steelhead (Greater Portland) | Sipping Dreams | ||||
25 | bimonthly | Outdoors E-newsletter | Lead Story | Night nordic skiing (Trillium, CL, Bachelor, Anothony Lakes) | Sandy River Steelhead (Greater Portland) | Spring skiiing | Sandy River Steelhead (Greater Portland) | Road Biking events: Mt. Hood Classic, Masters Road Championships in Bend, Mt. Bike Nationals in Bend, Ride Oregon, Scenic bikeways | Sandy River Steelhead (Greater Portland) | Kiteboarding in Oregon - Hood/Gorge and Coast | Sandy River Steelhead (Greater Portland) | Fall golfing | Sandy River Steelhead (Greater Portland) | Gearing up for ski season | Sandy River Steelhead (Greater Portland) | ||
26 | Story 2 | Wintertime birding - Deschutes, Coast, South | Sandy River Steelhead (Greater Portland) | Waterfall hikes - Gorge, coast, WV | Sandy River Steelhead (Greater Portland) | Wildflower hikes (statewide) | Sandy River Steelhead (Greater Portland) | Summer backpacking trips - East/Central/Southern | Sandy River Steelhead (Greater Portland) | Fall fishing - Coho, fall Chinook on Columbia bar and various rivers ; FEAST event story (brunch ride) | Sandy River Steelhead (Greater Portland) | Fall bird watching | Sandy River Steelhead (Greater Portland) | ||||
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28 | perennial | TravelOregon.com | Feast Content Lens | Byways Launch? | |||||||||||||
29 | Home Featured Gallery | Spring Flower story link | Spring Flower story link | May 23- Feast tix | May 23- Feast tix | May 23- Feast tix | Feast | Bounty | Thanksgiving in Wine Country | Snow Sports | |||||||
30 | Adventurecation | Adventurecation | Adventurecation | Adventurecation (set to expire June 18) | |||||||||||||
31 | Crater Lake | Crater Lake | Spring flowers (sub Summer photo late May) | Summer features | Summer features | ||||||||||||
32 | Hood River | Hood River | Crater Lake | Crater Lake | Crater Lake | Crater Lake | |||||||||||
33 | Leslie Gultch | Leslie Gultch | Hood River | Hood River | Hood River | Hood River | |||||||||||
34 | Coast | Coast | Leslie Gultch | Leslie Gultch | Leslie Gultch | Leslie Gultch | |||||||||||
35 | PDX Urban bike | PDX Urban bike | Coast | Coast | Coast | Coast | |||||||||||
36 | Smith Rock | Smith Rock | PDX Urban bike | PDX Urban bike | PDX Urban bike | PDX Urban bike | |||||||||||
37 | Snow | Snow | Smith Rock | Smith Rock | Smith Rock | Smith Rock | |||||||||||
38 | Wine Country | Wine Country | Wine Country | Wine Country | Wine Country | Wine Country | |||||||||||
45 | Home (Featured Stories) | Large Slot #1 | Ski Oregon | Ski Oregon | Biking | Feast | Feast | Feast | Feast | Feast | Harvest festivals? | Thanksgiving in Wine Country | Snow Sports | ||||
46 | Small slot #2-#8 | Random Stories from See/Do, Rows 21-29 | |||||||||||||||
47 | See & Do (highlighted content lenses) | These also show up on home + mega menus | Ski Oregon | Ski Oregon | Biking | Feast | Feast | Feast | Feast | Harvest festivals? | Wine | Snow Sports | |||||
48 | Birding | Beer | Beer | Beer | Wine | Wine | Wine | ||||||||||
49 | Beer | Surfing | Rafting | Rafting | Culinary Experiences | Culinary Experiences | Culinary Experiences | Culinary Experiences | |||||||||
50 | Kayaking | Waterfalls | Golf | Golf | Golf | Golf | Snow sports | ||||||||||
51 | fishing | Hiking | Birding | Birding | Waterfalls | Waterfalls | Museums & Interpret Centers | Museums & Interpret Centers | |||||||||
52 | Lighthouses | Kayaking | State Parks | State Parks | State Parks | State Parks | Forest, Parks & Refuges | Forest, Parks & Refuges | |||||||||
53 | Restaurants | Fishing | Fishing | Fishing | Hiking | Hiking | Shopping | Shopping | |||||||||
54 | Geotourism/waterfalls | Sustainable tourism | Sustainable tourism | Sustainable tourism | Cycling | Cycling | Performing Arts | Performing Arts | |||||||||
55 | Fishing | Cycling | Restaurants | Restaurants | Artisan Producers | Artisan Producers | Artisan Producers | Old West & Oregon Trail | |||||||||
56 | Cycling | Family fun | Cycling | Cycling | Beer & Breweries | Beer & Breweries | Beer & Breweries | Beer & Breweries | |||||||||
57 | Featured Events | ||||||||||||||||
58 | Shakespeare Fest | Shakespeare Fest | Rogue Winterfest | Rogue Winterfest | |||||||||||||
59 | BendFilm Fest | BendFilm Fest | Jazz at the Oxford | Jazz at the Oxford | |||||||||||||
60 | Feast Portland | Willamette Falls Festival | Holiday Ale Fest | ||||||||||||||
61 | Hells Canyon Relay | Summerville Fall Festival | Trails through Time | Enterprise Winterfest | |||||||||||||
62 | See Jane Run | Yachats Mushroom Festival | Seaside Downtown Wine Walk | Holiday Lights at Shore Acres State Park | |||||||||||||
63 | Hood River Valley Harvest | Hood River Valley Harvest | Hood River Holidays Kickoff | ||||||||||||||
64 | Grapestomping Festival | Fall Harvest Festival | Thanksgiving in Wine Country | Christmas Parlour Tour | |||||||||||||
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66 | quarterly | Seasonal Features | Avatar | Bike the Hood River Fruit Loop (Hood/Gorge) | Girlfriends Surfing Getaway (Coast) | Timberline Lodge 75th anniversary featuring history, heritage + Chef Jason Stoller Smith (Hood/Gorge) | Cheese, wine, chocolate and artisans of S. Oregon | ||||||||||
67 | Photo Essay | Spring gardens | Best waterfall hikes (All) | Breakfast around Bridgetown (PDX)...offers a tour of Portland’s diverse neighborhoods to both orient the visitor and celebrate the more modest daily meal. | Ski Anthony Lakes: introduce people to Nordic skiing and snow shoeing in the dry powder of the Wallowa Mountains. | ||||||||||||
68 | Itinerary | Spa and Golf getaway in Newport (Coast) | Hiking in Steens Mountains (Eastern) | Ride the Old West Scenic Bikeway, one of three scenic bikeways in the eastern region. | Winter steelhead fishing in the Columbia River Gorge | ||||||||||||
69 | Adventure Video | Family mountain biking (Central) | Southern Oregon Motorcycle trip | Family weekend in Pacific City Details: Kayak the Nestucca Bay Wildlife Refuge with Kayak Tillamook, stay at Inn at Cape Kiwanda. Eat at Pelican Brew Pub and Grateful Bread bakery. | Mt. Bachelor snowpark...Ride the rails with young up-and-comer Ben Ferguson. | ||||||||||||
70 | Oregon Dreamer | U of Oregon Coach Vin Lanana (WV) | Pholia Farm with video (Southern) | Tonya Cornett, brewer at Bend Brewing - first woman to win Brewmaster of the year at the World Beer Cup awards. | Matt Bennett, owner of Sybaris in Albany; Bennett is a James Beard nominee and also the culinary ambassador of Albany. | ||||||||||||
71 | Ride Oregon | Content Bundles: TBD | Sunday Parkways, Mt. Biking Oregon, New cycling guide books, bike camping, bridge pedal | Cyclocross culture, Day of the dead/handmade bikes, Feast, Fall foliage rides, neighborhood Greenways | Worst Day ride, Cross Crusade, Cycle Oregon, North Umpqua Trail, Winter road biking | ||||||||||||
72 | weekly | Grant's Getaways | Week 1 | Sturgeon Fishing in the Col River Gorge or Winter Trouting (Plus profile ”Ask Oregon” Fish Ambassador) | Hot Lake Springs Resort Restored* | Winter Storm Watching (Oregon Storm Tours) | |||||||||||
73 | Week 2 | Winter Tubing and Tips: Where, How and Safety | Lookout Tower – A Winter’s Tale* or Diamond Lake Snow Mobile | Cape Perpetua Hike/Lighthouse Keeper’s B&B* | |||||||||||||
74 | Week 3 | “Volunteering” in the New Year – How to get involved (Solv, Marine Board, Riverkeepers) | Oregon’s Birthday (FEB 14, ’12) | ||||||||||||||
75 | Week 4 | Anthony Lakes Resort* | Eagle Watch @ Lake Billy Chinook* | ||||||||||||||
76 | Social Media | See Social Media Editorial Calendar | |||||||||||||||
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