7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately - New Music Seminar 6-20-12
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7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately - presented at New Music Seminar 2012 for musicians looking to promote their work on YouTube. Prepared and presented by Julie Perry, Vice President & Social Media Director at BLASTmedia Presentation Date: June 20, 2012 at New Music Seminar, NYC Accompanying video: http://youtu.be/yykJ6gxtGPM How to drum up awareness, build an audience, and even generate revenue and sales using YouTube. Presentation Date: June 20, 2012 This is an older video but is being uploaded to accompany the recently published video of the actual presentation. Accompanying video: http://youtu.be/yykJ6gxtGPM
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7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately - New Music Seminar 6-20-12
- 1. 7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately How to drum up awareness, build an audience, and even generate revenue and sales using YouTube Presentation Date: June 20, 2012 Accompanying video: http://youtu.be/yykJ6gxtGPM with Julie Perry, Vice President & Social Media Director at BLASTmedia
- 2. Why YouMust YouTube • 800,000,000 users (about the same as Facebook) • 4 Billion page views a day, which adds up to 1,000,000,000,000 a year. • Mobile Access & Home T.V. Access • #2 Search Engine in the World • YouTube IS a Social Network. • 72 Hours of video uploaded every minute.
- 3. What my company does is helps business 1. Your Channel 2. Your Content 3. Optimization – Videos 4. Branding & Cross-Promotion 5. Socialization 6. CTAs (Call-to-Action Ads) 7. Advertising (Adwords for Video)
- 4. Your YouTube Channel. Your Homebase. Build Community here.
- 5. Channel = Your Video Hub. Your videos are like subpages to a website: Feature them here and drive traffic to the channel. Optimize your Channel. .
- 6. Channel Step 1: Name it and Claim it • Think branding. • Band / Songwriter Name or Record Label • Add “Music” or “Band” if need be. • NOT “JoeSchmoe1969” or “xxxTina84xxx” • Use http://www.YouTube.com/user/YourChannel when linking.
- 7. Channel Step 2: Upload a background image. Get info “above the fold.” Brand your channel background.
- 8. Channel Step 2: Upload a background image. Get info “above the fold.” Brand your channel background.
- 9. Channel Step 2: ASK for the subscription. Brand your channel background.
- 10. Chanel Step 3: Add Description Copy and Links to Fill out the “About” section thoroughly. Websites and Social Media Profiles
- 11. Chanel Step 3: Add Description Copy and Links to Fill out the “About” section thoroughly. Websites and Social Media Profiles
- 12. Channel Step 3: Add Description Copy and Links to Fill out the “About” section thoroughly. Websites and Social Media Profiles
- 13. Channel Step 3: Add Description Copy and Links to Fill out the “About” section thoroughly. Websites and Social Media Profiles
- 14. Channel Step 4: Feed view offers nothing of value to Feature your Signature Video. viewer.
- 15. Channel Step 4: Don’t do it. Feature your Signature Video.
- 16. Channel Step 4.5: Feature your Signature Video. Yes, autoplay it. And Autoplay it.
- 17. Channel Step 5: Adding videos to playlists also helps with search. Build and Feature Playlists.
- 18. Channel Step 6: Make deals with other musicians or Cross Promote Relevant Channels venues to help each other out. and/or Partners’ Channels.
- 19. Know Pros and Cons of Partner Partner channels have more opportunities for branding but must run ads. Channels.
- 20. Your Video Content. Connectability. Accessibility. Sharability.
- 21. Your Video Content • Length • Variety: Create clips at varying lengths to use for different types of promotion. • Audio quality. • Intros for branding. Extros for connecting. • Call to action? • Ask and you shall receive.
- 22. Optimization – Videos. Discoverability. Findability. Get Discovered!
- 23. Talking to Search Engines. YouTube, Google Video, and Google Universal!
- 24. Optimization: Videos & Titles • Metadata (Titles, Tags, Video Description, and Category) • File name – use keywords. • Title: Up to 100 Characters. • Title: Balance between talking to search engines and piquing interest. • Title: Say if it’s a cover song or music video.
- 25. Good but could use more: Optimization: Video Tags (Keywords) • Up to 500 characters for tags. • Make it a goal to use all of them. • Tags: Use quotes around phrases. Bad: good quantity but no quotes used: • Tags: Consider “sounds like.” • Tags: Add music venues for live recordings.
- 26. Optimization: Video Descriptions • Up to 5,000 Characters in Description. • The more content, the better your chances of being discovered by searchers. • Include lyrics in description! • Description: Start with URL at beginning. • Description: Use http:// in front of URLs to hyperlink them.
- 27. Branding & Cross-Promotion Sharability. Be prepared to travel far.
- 28. Annotation Annotation Annotations: Make call-outs and add additional info Cross link videos and playlists. via annotations. Also brand and cross promote within the video content. Gain subscribers.
- 29. More Optimization: Cross-Platform Promotion • You get it started. • Share and post everywhere: • Twitter • Facebook • Goolge+ • Tumblr, Stumbleupon, Digg, MySpace • Embed on main website/blog.
- 30. More Optimization: Cross-Platform Promotion • You get it started. • Share and post everywhere: • Twitter • Facebook • Goolge+ • Tumblr, Stumbleupon, Digg, MySpace • Embed on main website/blog. Share
- 31. Socialization. Build Community. Engage and Interact.
- 32. Optimization via Socialization: Audience Engagement • Always allow Comments and Embedding. • Reply to all Comments. • Build Playlists. • Add your videos to them.
- 33. Optimization via Socialization: Audience Engagement • Always allow Comments and Embedding • Reply to all Comments. • Build Playlists. • Add your videos to them. • Comment on other videos and subscribe to other channels. • Add Contacts!
- 34. Cheaters Never Win. • How to see how people are getting views:
- 35. Cheaters Never Win. • How to see how people are getting views:
- 36. Cheaters Never Win. • How to see how people are getting views:
- 37. CTA – Call-to-Action Ads. Tell your audience what to do. Help them do it.
- 38. CTA – Call-to-Action Ads. Tell your audience what to do. Help them do it.
- 39. CTA – Call-to-Action Ads. Clickable and linkable to external destinations, off YouTube.
- 40. To set up a CTA Ad, you must sign up for Google Adwords for Video.
- 41. Advertising. Google Adwords for Video: In-stream & In- Search.
- 42. Login to YouTube and then open a new TrueView Ads: GooTube offers lots of resources available to show you how to tab to: http://ads.youtube.com use.
- 43. Login to YouTube and then open a new Advertise in Search Results. tab to: http://ads.youtube.com
- 44. If you are going to “buy views,” do it this In-stream Ads. way. REAL VIEWS from REAL PEOPLE.
- 45. Happy Tubing! Twitter: @JuliePerry Website: www.BLASTmedia.com YouTube: www.YouTube.com/BLASTmediaPR