FAQs
- What should the customer know about your pricing (e.g., discounts, fees)?
The cost for a synergistic marketing campaign is rather simple. Divide the cost of the display ad space you want by three and then double the resulting figure. That is your cost for each of three businesses involved in the purchase of that space. For specific details on how this works, Google "Marketing sparks." Make no mistake, it pays to learn how to "sparkle."
- What education and/or training do you have that relates to your work?
These days most of my education is done online and at the local public library. I really do walk my talk. I not only mentor people who need help in garnering a better future for themselves. I actively seek it out for myself. This is really quite easy to do through social media networks like Linkedin, Facebook and Twitter. But, I do avail myself to other resources - including teleconferences, webinars and face-to-face business networking events.
- How did you get started doing this type of work?
Following my graduation from what is now the University of Central Florida in 1973 with Bachelors of Social Science Degree in Communications, I became a retail copywriter for the Sears South Florida Advertising Group. In less than a year, I moved to Atlanta, GA to move up in the advertising world only to end up taking a major detour to Wall Street with Bear Stearns for nearly 16 years. At the end of my tenure with Bear Stearns, I decided to re-enter the world of advertising ...but not just as a copywriter. I decided to be both a journalist and a marketer. More recently, I have added the title of "mentor" as a means to give special value back to my community on an individual one-on-one basis.